What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to work more efficiently, by remembering your actions and preferences (such as login, language, font size and other display preferences) if you’ve been to the website before, so you don’t have to keep re-entering them whenever you come back to the site.
They are also useful to provide information to the owners of websites. Cookies are used to measure which parts of the website people visit and to customise your experience, as well as to provide information that helps us monitor and improve the website’s performance.
Description of cookies
Session cookies are temporary cookie files, which are erased when you close your browser. The next time you visit that site it will not recognise you and will treat you as a completely new visitor as there is nothing in your browser to let the site know that you have visited before.
These remain on your hard drive until you erase them, or they expire. How long a cookie remains on your browser depends on how long the visited website has programmed the cookie to last. This website uses persistent cookies when we need to:
- Manage return visits.
- Remember preferences and settings.
- Remember when you have voted in a poll so that you don’t need to do this more than once during your visit.
The function of this type of cookie is to retain your preferences for our website. They are stored and sent between our servers and your computer’s hard drive. We collect this information anonymously, so it doesn’t identify anyone as an individual and no personal information is stored in our cookies. We always use cookie data in a responsible way. These cookies may be either Session or Persistent cookies.
Some of the services and products within the pages of our website are provided by third parties who, in time, may set their own cookies to enable such services. These cookies are stored and sent between the third-party’s server and your computer’s hard drive. These cookies are usually persistent cookies. Because we don’t control the settings of these third-party cookies, we recommend that you visit the third-party website that has generated them for more information about how to manage them.
Some examples of these are:
- Functional used car search: We offer some useful tools such as the Used Car search tool which requires cookies from other feeds in order to allow it to show current stock.
- Social network sharing: If you share material from our website using social networks, such as Facebook, Instagram or Twitter, you may be sent cookies from these websites.
- Advertising: We sometimes advertise on other websites. These adverts use third party cookies to help them to display personalised ads that are relevant to you.
Necessary – Strictly necessary means the cookies are essential for the provision of the site and any requested services, but do not perform any additional or secondary function.
Ads and Social – When a consumer visits a web site, the user’s browser submits information about what he / she is looking at to third-party advertising networks (e.g. pages visited, time spent viewing each page, links clicked on, searches made, interaction, etc.) to create a ‘profile’ that links to that visitor’s web browser. Site publishers can use this data to create defined audience segments based upon visitors that have similar profiles (personalised content), i.e. if a person later clicks on another site in the same advertising network, ads for the product the user viewed at the first site could show up. Users can clear these cookies periodically to clear out their record with ad networks.
Analytics – The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
Personalisation – When a consumer visits a web site, the user’s browser submits information about what he / she is looking at. Artificial intelligence can analyse this information and present customised content to you. For example, if your activity suggests you are interested in a specific car model, you may be shown additional content about this model when you click onto a new page.
How to control cookies
You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work.
To view and update your cookie preferences now please click here